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Health belief model

🧠 Psychology By CampusDown Wiki Editorial Team Last updated
The health belief model explains health behaviour through beliefs about threat (susceptibility, severity) and about the benefits and barriers of action.
Contents
  1. 1. Overview
  2. 2. Frequently asked questions
  3. 3. References

Overview

Developed in the 1950s at the US Public Health Service to explain low TB screening uptake. Components: perceived susceptibility, severity, benefits, barriers, cues to action, and self-efficacy (added 1988). Widely used for screening and vaccination campaigns; criticised for neglecting social context and emotion. See transtheoretical model.

Frequently asked questions

Does fear alone work?
Pair threat with self-efficacy and practical steps.

References

  1. Rosenstock, I. M. (1974). Historical origins of the Health Belief Model. Health Education Monographs, 2(4), 328–335.
  2. Hochbaum, G. M. (1958). Public Participation in Medical Screening Programs: A Socio-Psychological Study. U.S. Public Health Service.
  3. Rosenstock, I. M., Strecher, V. J., & Becker, M. H. (1988). Social learning theory and the Health Belief Model. Health Education Quarterly, 15(2), 175–183.

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This article was last updated on October 24, 2026. It is based on widely recognized original works and textbooks; when citing it in a paper, please check the original sources listed in the references.