Overview
Developed in the 1950s at the US Public Health Service to explain low TB screening uptake. Components: perceived susceptibility, severity, benefits, barriers, cues to action, and self-efficacy (added 1988). Widely used for screening and vaccination campaigns; criticised for neglecting social context and emotion. See transtheoretical model.
Frequently asked questions
- Does fear alone work?
- Pair threat with self-efficacy and practical steps.
References
- Rosenstock, I. M. (1974). Historical origins of the Health Belief Model. Health Education Monographs, 2(4), 328–335.
- Hochbaum, G. M. (1958). Public Participation in Medical Screening Programs: A Socio-Psychological Study. U.S. Public Health Service.
- Rosenstock, I. M., Strecher, V. J., & Becker, M. H. (1988). Social learning theory and the Health Belief Model. Health Education Quarterly, 15(2), 175–183.
