The hedonic treadmill
Brickman and Campbell (1971) proposed the hedonic treadmill. Brickman and colleagues (1978) found lottery winners were not much happier and accident victims happier than expected. The idea helps explain the Easterlin paradox.
Mechanisms
Frederick and Loewenstein (1999) described desensitisation, rising aspirations and shifting comparisons, echoing the relative income hypothesis and reference points in prospect theory.
Revisions
Diener and colleagues (2006) argued set points differ, components adapt differently and set points can change. Lucas and colleagues (2004) found incomplete recovery after unemployment, Clark and colleagues (2008) compared events, and Sheldon and Lyubomirsky (2012) linked slowing adaptation to positive psychology.
FAQ
- What is hedonic adaptation in simple terms?
- Over time people get used to very good or bad events and their happiness returns to normal.
- Do people adapt to everything?
- No; after unemployment or disability, well-being can stay lower for a long time.
Sources reviewed: 2026-10-26
References
- Brickman, P., Coates, D., & Janoff-Bulman, R. (1978). Lottery winners and accident victims: Is happiness relative? Journal of Personality and Social Psychology, 36(8), 917–927. The lottery winners classic.
- Brickman, P., & Campbell, D. T. (1971). Hedonic relativism and planning the good society. In M. H. Appley (Ed.), Adaptation-level theory (pp. 287–302). Academic Press. Origin of the hedonic treadmill.
- Frederick, S., & Loewenstein, G. (1999). Hedonic adaptation. In D. Kahneman, E. Diener, & N. Schwarz (Eds.), Well-being: The foundations of hedonic psychology (pp. 302–329). Russell Sage Foundation. A systematic chapter.
- Diener, E., Lucas, R. E., & Scollon, C. N. (2006). Beyond the hedonic treadmill: Revising the adaptation theory of well-being. American Psychologist, 61(4), 305–314. Revising the treadmill.
- Lucas, R. E., Clark, A. E., Georgellis, Y., & Diener, E. (2004). Unemployment alters the set point for life satisfaction. Psychological Science, 15(1), 8–13. Incomplete adaptation to unemployment.
- Clark, A. E., Diener, E., Georgellis, Y., & Lucas, R. E. (2008). Lags and leads in life satisfaction: A test of the baseline hypothesis. The Economic Journal, 118(529), F222–F243. Adaptation by life event.
- Sheldon, K. M., & Lyubomirsky, S. (2012). The challenge of staying happier: Testing the hedonic adaptation prevention model. Personality and Social Psychology Bulletin, 38(5), 670–680. Preventing hedonic adaptation.
