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Need for Cognition

🧠 Psychology By CampusDown Wiki Editorial Team Last updated
Need for cognition is an individual's tendency to engage in and enjoy effortful cognitive activity. People high in it scrutinise information carefully, while those low in it rely more on cues and intuition.
Contents
  1. 1. Concept and measurement
  2. 2. Persuasion
  3. 3. Findings
  4. 4. FAQ
  5. 5. References

Concept and measurement

Cohen, Stotland and Wolfe (1955) introduced the term; Cacioppo and Petty (1982) built the scale and Cacioppo and colleagues (1984) an 18-item form.

Persuasion

In the elaboration likelihood model (Petty & Cacioppo, 1986), high-NFC people follow the central route, low-NFC people peripheral cues, reflecting dual-process individual differences.

Findings

Cacioppo and colleagues (1996) reviewed over 100 studies; it relates to cognitive reflection (Frederick, 2005) and to but differs from intelligence (von Stumm & Ackerman, 2013).

FAQ

What is it in simple terms?
How much you enjoy thinking hard about problems.
Does high NFC mean high intelligence?
Not necessarily: it is motivation, not ability.

Sources reviewed: 2026-10-26

References

  1. Cohen, A. R., Stotland, E., & Wolfe, D. M. (1955). An experimental investigation of need for cognition. Journal of Abnormal and Social Psychology, 51(2), 291–294. The first use of the term.
  2. Cacioppo, J. T., & Petty, R. E. (1982). The need for cognition. Journal of Personality and Social Psychology, 42(1), 116–131. The modern concept and scale.
  3. Cacioppo, J. T., Petty, R. E., & Kao, C. F. (1984). The efficient assessment of need for cognition. Journal of Personality Assessment, 48(3), 306–307. The 18-item short form.
  4. Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123–205. Links NFC to persuasion routes.
  5. Cacioppo, J. T., Petty, R. E., Feinstein, J. A., & Jarvis, W. B. G. (1996). Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. Psychological Bulletin, 119(2), 197–253. A comprehensive review.
  6. Frederick, S. (2005). Cognitive reflection and decision making. Journal of Economic Perspectives, 19(4), 25–42. A related measure of reflective thinking.
  7. von Stumm, S., & Ackerman, P. L. (2013). Investment and intellect: A review and meta-analysis. Psychological Bulletin, 139(4), 841–869. Meta-analysis on intellectual investment and ability.

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This article was last updated on October 27, 2026. It is based on widely recognized original works and textbooks; when citing it in a paper, please check the original sources listed in the references.