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Lean startup

💼 Business By CampusDown Wiki Editorial Team Last updated
The lean startup is a method for building new ventures by launching a minimum viable product quickly, measuring customer response and learning whether to persevere or pivot.
Contents
  1. 1. What is the lean startup?
  2. 2. Build-measure-learn
  3. 3. Limits
  4. 4. Frequently asked questions
  5. 5. References

What is the lean startup?

The lean startup reduces waste under uncertainty by building small, testing fast and learning. Eric Ries set it out in *The Lean Startup* (2011), drawing on Steve Blank’s customer development and lean manufacturing.

📌 At a glance
Author
Eric Ries (2011)
Roots
Customer development, lean production
Tool
Minimum viable product (MVP)
Loop
Build → Measure → Learn

Build-measure-learn

Build an MVP to test a key assumption, measure real behaviour with actionable metrics rather than vanity metrics, then persevere or pivot.

Limits

It is harder to apply where regulation or safety prevents early releases. Its iterative spirit resembles agile.

Frequently asked questions

What is the lean startup?
A method of launching an MVP, measuring results and iterating quickly.
What is an MVP?
The smallest product or experiment that can test a core hypothesis.

References

  1. Ries, E. (2011). The lean startup. Crown Business.
  2. Blank, S. (2005). The four steps to the epiphany. Cafepress.

Reports and materials that use this theory (Korean)

There are no materials dedicated to this theory yet, but you can search related reports in the CampusDown library (Korean).

Find more reports · Search '린 스타트업' on CampusDown →
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This article was last updated on October 24, 2026. It is based on widely recognized original works and textbooks; when citing it in a paper, please check the original sources listed in the references.