What are MECE's two conditions?
Mutually exclusive: no item overlaps another. Collectively exhaustive: together, the items leave nothing out. Splitting customers into "under 20, 20–29, 30 and over" is MECE; "students, people in their 20s, employees" overlaps (20-something students) and misses people (an unemployed 45-year-old). It underpins the Pyramid Principle that Barbara Minto developed at McKinsey.
How do you build a MECE logic tree?
For "revenue is down," split revenue = customers × average spend; split customers into new + returning, and spend into price × quantity. Formulas, processes (visit → buy → repeat), opposites (internal/external), and frameworks like SWOT or the 3Cs make MECE splits easier. In practice, not missing a key driver matters more than perfect purity.
FAQ
- Is an "other" bucket OK?
- It can keep you exhaustive, but a large "other" signals a weak split.
- Where is MECE used?
- Report outlines, problem solving, market segmentation, and consulting case interviews.
Sources reviewed: 2026-10-25
References
- Minto, B. (1987). The Pyramid Principle: Logic in Writing and Thinking. Minto International.
- Rasiel, E. M. (1999). The McKinsey Way. McGraw-Hill.
