Key terms
The population is the full target group, the sampling frame is the list from which elements are drawn, and the sample is the selected subset; frame mismatch causes coverage error.
Types
- Simple random: equal chance via random numbers.
- Systematic: random start then every k-th element (k = N/n); periodicity in the list can bias it.
- Stratified: random selection within strata; disproportionate designs need weights.
- Cluster: random selection of groups such as schools; multistage designs are used in national household surveys.
Sampling and non-sampling error
Sampling error shrinks with larger samples and is reported as a margin of error or confidence interval; non-response, measurement and frame errors do not. When probability methods are impractical, researchers use non-probability sampling.
References
- Kish, L. (1965). Survey Sampling. Wiley.
- Cochran, W. G. (1977). Sampling Techniques (3rd ed.). Wiley.
- Babbie, E. (2021). The Practice of Social Research (15th ed.). Cengage.
- Groves, R. M., et al. (2009). Survey Methodology (2nd ed.). Wiley.