What is social exchange theory?
Social exchange theory holds that people start, maintain and end relationships by weighing the rewards they gain against the costs they pay. Sociologist George Homans laid out the framework in his 1958 article "Social Behavior as Exchange," and psychologists John Thibaut and Harold Kelley and sociologist Peter Blau developed it further.
- Meaning
- Explains relationships as exchanges of rewards and costs
- Key scholars
- Homans (1958), Thibaut & Kelley (1959), Blau (1964)
- Core concepts
- Rewards, costs, comparison level, comparison level for alternatives, reciprocity
- Applications
- Romance and marriage, friendship, workplaces, organizations
Rewards and costs
Rewards include praise, recognition, emotional support, information and money; costs include time, effort, conflict and forgone opportunities. Homans treated social behavior as an exchange not only of material goods but also of non-material goods such as approval and esteem.
Comparison level and alternatives
Why do some people stay in relationships they complain about? Thibaut and Kelley distinguished two standards. The comparison level (CL) is what a person expects a relationship to provide, and it determines satisfaction. The comparison level for alternatives (CLalt) is the best available alternative to the current relationship, and it determines whether the person stays. So a relationship can last even when it is unsatisfying, if no better alternative seems available.
| Situation | Satisfaction | Stability |
|---|---|---|
| Outcomes above CL and above CLalt | High | Stable |
| Outcomes below CL but above CLalt | Low | Stays despite dissatisfaction |
| Outcomes above CL but below CLalt | High | May leave |
Reciprocity and power
Blau argued that exchange builds trust and reciprocity (the norm that what you receive you should return), and that unequal resources create power differences. Leader–member exchange theory, which looks at exchange between supervisors and employees, belongs to this tradition.
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Criticisms and related theories
Critics say the theory portrays people as overly calculating and struggles to explain unconditional giving in love and family. See social penetration theory for how rewards drive deepening relationships and relational dialectics theory for contradictory needs.
Frequently asked questions
- What is social exchange theory?
- A theory that treats relationships as exchanges of rewards and costs, with people staying when they perceive net benefits.
- What is the difference between CL and CLalt?
- CL determines satisfaction with a relationship; CLalt determines whether a person stays or leaves.
- What are its limitations?
- It can portray people as too calculating and does not fully explain unconditional love or commitment.
References
- Homans, G. C. (1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597–606.
- Thibaut, J. W., & Kelley, H. H. (1959). The social psychology of groups. Wiley.
- Blau, P. M. (1964). Exchange and power in social life. Wiley.
