Premises of symbolic interactionism
Symbolic interactionism, the micro perspective among sociological theories, was systematized by Herbert Blumer (1969) from George Herbert Mead's ideas. Blumer's three premises:
- People act toward things on the basis of the meanings those things have for them.
- Meanings arise out of social interaction.
- Meanings are handled and modified through interpretation.
Applied to dress, the same suit means something very different at a job interview and at an amusement park.
Appearance and the self: Stone
Gregory Stone (1962) argued that appearance opens interaction before words. The meanings the wearer intends are the program; those attributed by observers are the review. When they match, the self is validated; when they diverge, the self is questioned or dress changes. Children's dress-up play rehearses roles and builds the self.
Impression management: Goffman
In The Presentation of Self in Everyday Life (1959), Erving Goffman compared social life to theater. Clothing, hairstyle and props are part of the "personal front," managed to suit the front stage and convey a desired impression.
Roles and clothing behavior
- Role taking: uniforms, gowns and school uniforms signal roles and cue role behavior.
- Conformity: dressing to group norms brings belonging and acceptance; nonconformity can express individuality or resistance.
- Fashion: Fred Davis (1992) described fashion as the expression in dress of identity ambivalences such as youth/age or masculinity/femininity.
Use in clothing research
Susan Kaiser's The Social Psychology of Clothing is the standard text combining symbolic interactionism with cognitive and cultural perspectives. The approach informs research on first impressions, workplace dress codes, teen brand conformity, wardrobe curation and sustainable consumption.
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Criticism
Its focus on micro-level meaning-making can neglect macro factors such as class, industry structure and gendered power.
References
- Blumer, H. (1969). Symbolic Interactionism: Perspective and Method. Prentice-Hall.
- Mead, G. H. (1934). Mind, Self, and Society. University of Chicago Press.
- Stone, G. P. (1962). Appearance and the self. In A. M. Rose (Ed.), Human Behavior and Social Processes (pp. 86-118). Houghton Mifflin.
- Goffman, E. (1959). The Presentation of Self in Everyday Life. Doubleday.
- Davis, F. (1992). Fashion, Culture, and Identity. University of Chicago Press.
- Kaiser, S. B. (1997). The Social Psychology of Clothing: Symbolic Appearances in Context (2nd rev. ed.). Fairchild.