Business Model Canvas

💼 Business By CampusDown Wiki Editorial Team Last updated October 15, 2026

Quick answer: the Business Model Canvas maps on one page, in nine boxes, whom a business serves, what value it delivers, how, and how it makes money.

Contents

1. The nine blocks
2. How to fill it in
3. Lean Canvas
4. Limits
5. References

The nine blocks

Customer segments
Value propositions
Channels
Customer relationships
Revenue streams
Key resources
Key activities
Key partnerships
Cost structure

How to fill it in

Start on the right side (segments, value, channels, relationships, revenue), which captures value creation, then the left side (resources, activities, partners, costs), which captures efficiency. A prior 3C analysis helps.

Lean Canvas

Ash Maurya adapted it for startups, adding problem, solution, key metrics and unfair advantage.

Limits

It does not show competition or change over time directly, so treat it as a set of hypotheses to test and revise.

References

Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value Proposition Design. Wiley.
Maurya, A. (2012). Running Lean (2nd ed.). O'Reilly.

Reports and materials that use this theory (Korean)

There are no materials dedicated to this theory yet, but you can search related reports in the CampusDown library (Korean).

Find more reports · Search '비즈니스 모델 캔버스' on CampusDown →

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This article was last updated on October 15, 2026. It is based on widely recognized original works and textbooks; when citing it in a paper, please check the original sources listed in the references.