أثر الطُّعم

الاكتشاف

إضافة طُعم أسوأ من (أ) رفعت حصة (أ) بدل خفضها.

الآلية

نختار ما يسهل تبريره، ويظهر الأثر حتى لدى النحل والطيور.

جدل التكرار

يضعف الأثر حين تكون المقارنة غير رقمية.

الأسئلة الشائعة

ما الأثر ببساطة؟

خيار رديء يجعل خياراً آخر يبدو أفضل.

هل ينجح دائماً في الأسواق؟

لا، فهو مشروط بسهولة المقارنة.

تاريخ مراجعة المصادر: 2026-10-26

المراجع

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